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Amagi Media Labs Ltd
MainboardListed
Open:Tue, 13 Jan 2026
Close:Fri, 16 Jan 2026
Lot Size:41 Shares
Price Band:₹ 343 - ₹ 361
Listing:NSE, BSE
Fresh Issue:816.00 Cr
OFS:972.62 Cr
Total IPO Size:1788.62 Cr
QIB : 75.00%
Retail : 10.00%
Total HNI : 15.00%

EventDate
Open Date13-01-2026 , Tuesday
Close Date16-01-2026 , Friday
Tentative Allotment19-01-2026 , Monday
Tentative Listing Date21-01-2026 , Wednesday
Retail Appl. Cut Off Time16-01-2026 , Friday 05:00 PM
Non Retail Appl. Cut Off Time16-01-2026 , Friday 12:00 AM
Anchor Allotment12-01-2026 , Monday
Initiation Of Refund20-01-2026 , Tuesday
Credit Of Share To Demat20-01-2026 , Tuesday

IPO Business Overview

Amagi Media Labs Limited IPO Business Overview

Amagi Media Labs Limited is a cloud-native SaaS company serving the media and entertainment ecosystem. The company helps content providers, distributors and advertisers manage video operations, streaming distribution and monetization through a unified technology platform.

Company Overview

Founded in 2008, Amagi Media Labs Limited is a software-as-a-service company that connects media companies with audiences through cloud-native technology. Its platform enables content providers and distributors to upload, manage, deliver and monetize video content over internet-based platforms such as smart televisions, smartphones, applications, OTT platforms and FAST channels.

The company’s technology has enabled streaming and media operations for marquee global events and content ecosystems, including the 2024 Paris Olympics, UEFA football tournaments, the Academy Awards and the 2024 U.S. Presidential debates.

2008
Year of founding
481
Customers as of September 30, 2025
384
Distributors as of September 30, 2025
18.23 billion
Monetized ad impressions in six months ended September 30, 2025

What Problem Does Amagi Solve?

The media and entertainment industry is moving from traditional cable and set-top box broadcasting towards internet-based video distribution. Viewers now expect content anytime, anywhere and on any device. This shift creates heavy operational complexity for media companies.

Viewership Fragmentation

Audiences consume content across OTT platforms, free ad-supported platforms, social media, connected TVs, mobile devices and gaming consoles. This increases back-end workflow complexity.

Globalization of Content

Media companies need localization tools such as subtitles, dubbing, rights management, compliance support and cultural adaptation to distribute content internationally.

Shift to Ad-Supported Models

Rising subscription costs are increasing demand for free ad-supported content, but targeted advertising requires scalable technology and reliable data infrastructure.

Simple understanding: Earlier, a broadcaster mainly had to manage one TV channel feed. Now, the same content may need to be prepared, edited, subtitled, scheduled, distributed and monetized across many digital platforms, countries, devices and advertising models. Amagi’s platform is designed to simplify this.

Industry Opportunity

The company operates in the global media technology market where cloud adoption is still at an early stage. The screenshots indicate a large addressable market and rising need for cloud-native media operations.

$3T
Global Media and Entertainment Market
$498B
Global Broadcast and Streaming Market
$16.9B
Amagi Total Addressable Market
$5.1B
Amagi Serviceable Addressable Market
Important industry point: Only around 10% of media operations are currently on cloud, indicating that cloud migration in media operations may still have a long runway if adoption continues.

Evolving Trends Supporting Demand

High-quality streaming Shift from cable to OTT AI and hyper-personalization Programmatic advertising FAST channel growth Global content distribution

Stakeholders Served Across the Value Chain

Amagi serves three major stakeholders in the media value chain: content providers, distributors and advertisers. This makes its platform positioned across the full digital video ecosystem.

Content Providers

These include television networks, movie studios, production companies, sports leagues and media creators. Amagi helps them manage live, linear and video-on-demand content efficiently across digital channels.

Distributors

These include OTT platforms, telecom operators and smart TV manufacturers. Amagi helps them provide a wider selection of content to viewers and drive engagement and advertising revenue.

Advertisers

These include ad agencies, brands, demand-side platforms and advertising technology companies. Amagi helps them target the right audience watching the right content in line with campaign objectives.

Business Divisions

Amagi’s business is organized into three divisions: Cloud Modernization, Streaming Unification, and Monetization and Marketplace.

Cloud Modernization

This division helps television networks move from traditional hardware-based broadcast infrastructure to flexible cloud-based systems. It manages content preparation, scheduling and channel delivery.

Streaming Unification

This division supports multiple streaming business models such as SVOD, AVOD and FAST through a single platform. It contributed the largest share of revenue in FY25 and six months ended September 30, 2025.

Monetization and Marketplace

This division helps customers generate revenue through advertising and content licensing. It supports ad targeting, ad delivery, analytics and content syndication across platforms.

Business Division Six Months Ended September 30, 2025 Revenue % of Revenue FY25 Revenue % of Revenue
Streaming Unification Rs. 3,725.30 million 52.86% Rs. 6,643.18 million 57.14%
Monetization and Marketplace Rs. 1,781.95 million 25.28% Rs. 2,808.34 million 24.15%
Cloud Modernization Rs. 1,540.98 million 21.86% Rs. 2,174.85 million 18.71%
Total Rs. 7,048.23 million 100.00% Rs. 11,626.37 million 100.00%

Revenue by Geography

Amagi is largely an international revenue business. The America region is the largest contributor, followed by Europe including the UK.

Region Six Months Ended September 30, 2025 % of Revenue FY25 % of Revenue
America Region Rs. 5,161.06 million 73.23% Rs. 8,470.70 million 72.86%
Europe including UK Rs. 1,217.20 million 17.27% Rs. 2,016.58 million 17.34%
Asia-Pacific Rs. 489.44 million 6.94% Rs. 779.83 million 6.71%
Middle East Rs. 116.60 million 1.65% Rs. 197.31 million 1.70%
India Rs. 63.93 million 0.91% Rs. 161.95 million 1.39%
Total Revenue from Operations Rs. 7,048.23 million 100.00% Rs. 11,626.37 million 100.00%
IPORupee observation: A high overseas revenue mix can be positive for scalability and global market access, but investors should also track currency movement, global customer budgets, competition and dependence on mature media markets such as the United States.

Key Financial and Operating Metrics

Rs. 11,626.37 million
FY25 revenue from operations
30.70%
Revenue CAGR from FY23 to FY25
126.90%
FY25 Net Revenue Retention
Rs. 687.14 million loss
FY25 restated loss for the year
Metric Six Months Ended September 30, 2025 Six Months Ended September 30, 2024 FY25 FY24 FY23
Revenue from operations Rs. 7,048.23 million Rs. 5,237.06 million Rs. 11,626.37 million Rs. 8,791.55 million Rs. 6,805.58 million
Growth in revenue from operations 34.58% NA 32.24% 29.18% NA
Gross profit Rs. 4,905.35 million Rs. 3,643.96 million Rs. 8,060.37 million Rs. 6,075.10 million Rs. 4,405.54 million
Gross margin 69.60% 69.58% 69.33% 69.10% 64.73%
Adjusted EBITDA Rs. 582.25 million Rs. (186.56) million Rs. 234.86 million Rs. (1,555.33) million Rs. (1,403.42) million
Adjusted EBITDA margin 8.26% (3.56%) 2.02% (17.69%) (20.62%)
Restated profit / loss for the period / year Rs. 64.70 million Rs. (660.08) million Rs. (687.14) million Rs. (2,450.01) million Rs. (3,212.68) million
PAT margin 0.88% (11.98%) (5.62%) (26.00%) (44.33%)
Net revenue retention rate 126.81% NA 126.90% 121.55% NA
Number of customers 481 440 463 396 283
Customers contributing more than US$1 million revenue 11 12 28 22 19
Total monetized ad impressions 18.23 billion 10.77 billion 26.12 billion 17.12 billion 19.44 billion
Number of distributors 384 306 329 298 205
Hours of content 728,907 413,320 581,261 279,285 138,637

Customer Base and Revenue Quality

Amagi’s customer base has expanded from 283 in FY23 to 463 in FY25 and further to 481 for the six months ended September 30, 2025. The company also reports strong net revenue retention, indicating higher revenue generation from existing customers over time.

283 to 463
Customer base growth from FY23 to FY25
38% to 34%
Top 10 client concentration reduced from FY23 to FY25
4 years
Average relationship term with top 10 customers as of September 30, 2025
How to read NRR: Net Revenue Retention above 100% usually means existing customers are spending more over time after considering expansion, contraction and churn. Amagi’s FY25 NRR of 126.90% indicates strong expansion within its existing customer base.

Three-Sided Network Effect

Amagi’s platform benefits from a three-sided network effect involving content providers, distributors and advertisers. This can strengthen the ecosystem as more participants join the platform.

More Content Providers

More content providers bring more content to the platform.

More Reach

More distributors increase content reach across platforms and geographies.

More Viewers

Greater reach can increase viewers and content engagement.

More Advertisers

More viewers can attract advertisers seeking targeted audiences.

More Ad Revenue

Higher monetization supports more content creation and platform growth.

Case Studies

Lionsgate Case Study

Lionsgate is a global entertainment company with a large content library, including franchises such as The Hunger Games, John Wick, Twilight, Saw and Now You See Me. Lionsgate has been an Amagi customer since April 2020.

Amagi helped Lionsgate build and distribute FAST channels across multiple platforms in countries including the United States, United Kingdom, Australia, New Zealand, Germany, France and the Netherlands. The solution also supported localization through multiple languages and subtitles and used Amagi THUNDERSTORM for monetization.

Vevo Case Study

Vevo is a music video network that syndicates videos from music companies and independent artists across YouTube and streaming TV platforms. In 2022, Vevo needed to scale beyond 26 channels and started working with Amagi in June 2022.

Amagi used CLOUDPORT for content and playlist ingestion, THUNDERSTORM for ad insertion and Amagi ANALYTICS for customized view-count tracking. The relationship started with 21 channels and has grown to over 40 channels.

Corporate Structure

Amagi has an international corporate structure with entities across India, the United States, Singapore, the United Kingdom, Canada and Europe.

Entity Country / Region Relationship
Amagi Media Labs Limited India Holding company
Amagi Corporation USA Subsidiary
Amagi Private Limited India Subsidiary
Amagi Media Labs Pte. Limited Singapore Subsidiary
Amagi Media Private Ltd UK Subsidiary
Amagi Canada Corporation Inc. Canada Subsidiary
Amagi Analytics Inc. USA Step-down entity
Argoid Analytics Private Limited India Step-down entity
Amagi Eastern Europe d.o.o. za usluge Croatia Step-down entity
Amagi Media UK Private Ltd UK Step-down entity

Growth Strategy

The company’s growth levers are linked to product innovation, cloud migration, customer expansion, international growth and strategic acquisitions.

1

Product Innovation

Continue investing in new media technology and AI-led platform capabilities.

2

Amagi Intelligence

Use Amagi Intelligence to drive innovation across the platform.

3

Capital Allocation

Scale profitably through disciplined capital allocation.

4

Media Ecosystem

Deepen engagement with content providers, distributors and advertisers.

5

Geographies and M&A

Expand into new geographies and pursue acquisitions or collaborations.

Employees and Leadership

Amagi is led by a founder-led leadership team with deep experience in media, technology and SaaS.

Leadership

  • Baskar Subramanian - Managing Director and Chief Executive Officer
  • Karapattu Arunachalam Srinivasan - President of Global Business
  • Srividhya Srinivasan - Promoter and Chief Technology Officer
  • Senior management average experience: over 23.80 years

Employee Base

  • Total full-time employees as of September 30, 2025: 986
  • Technology and engineering employees: 547
  • Customer-facing employees: 204
  • Presence across India, North America, Europe and Asia
Function Employees in India Employees Global
Research and Development 481 66
Customer Support 168 36
Sales and Marketing 55 58
General and Administrative 113 9
Total 817 169

Full Forms and Key Terms

Technology and Media Terms

  • SaaS: Software-as-a-Service
  • OTT: Over-the-Top
  • FAST: Free Ad-Supported Streaming Television
  • CTV: Connected Television
  • SVOD: Subscription Video on Demand
  • AVOD: Advertising Video on Demand
  • AI: Artificial Intelligence
  • ML: Machine Learning

Financial and Business Terms

  • NRR: Net Revenue Retention
  • TAM: Total Addressable Market
  • SAM: Serviceable Addressable Market
  • EBITDA: Earnings Before Interest, Tax, Depreciation and Amortization
  • PAT: Profit After Tax
  • CAGR: Compound Annual Growth Rate
  • M&E: Media and Entertainment

IPORupee Overview

Amagi Media Labs Limited represents a differentiated technology IPO in the media SaaS space. Unlike traditional manufacturing or infrastructure companies, its business is built around platform usage, customer expansion, cloud adoption, ad monetization and recurring enterprise relationships.

The company has reported strong revenue growth, high gross margins, increasing customer count, improved adjusted EBITDA margin and strong NRR. These are positive indicators for a SaaS company. However, the company has also reported losses in FY25 and earlier periods, which means investors should carefully assess whether improving operating performance can translate into sustainable profitability.

Its largest business division is Streaming Unification, followed by Monetization and Marketplace and Cloud Modernization. The company also has a strong international revenue mix, with the America region contributing more than 70% of FY25 revenue from operations. This indicates global relevance, but also creates exposure to international competition and overseas customer spending cycles.

IPORupee Insight

What Looks Strong

  • Revenue from operations grew from Rs. 6,805.58 million in FY23 to Rs. 11,626.37 million in FY25.
  • Gross margin is high at around 69%, which is generally positive for SaaS and platform businesses.
  • Adjusted EBITDA margin improved from negative 20.62% in FY23 to positive 2.02% in FY25 and 8.26% in six months ended September 30, 2025.
  • NRR above 120% indicates strong expansion from existing customers.
  • Customer base increased from 283 in FY23 to 463 in FY25.
  • Large global market opportunity due to shift from cable to OTT and cloud-based media operations.

What Investors Should Watch

  • The company reported restated losses in FY25, FY24 and FY23 despite revenue growth.
  • Profitability improvement is visible, but sustainability needs to be monitored.
  • High America-region revenue concentration makes the business sensitive to global media and technology spending.
  • Competition from global media technology and ad-tech players can affect pricing and margins.
  • Customer retention and NRR are very important; any slowdown can impact SaaS valuation comfort.
  • Valuation should be compared with growth, margins, losses, cash flows and global SaaS peers.
Retail investor interpretation: Amagi is a growth-oriented SaaS platform company. For such companies, only revenue growth is not enough. Retail investors should also study gross margin, adjusted EBITDA, PAT trend, cash flow, customer concentration, NRR, global competition and IPO valuation before forming any view.

Key Questions for Retail Investors

Is Amagi a traditional media company?

No. Amagi is not mainly a content owner or broadcaster. It is a cloud-native SaaS technology platform that helps media companies manage, distribute and monetize video content.

Why is gross margin important here?

SaaS companies often have high gross margins because software can scale across customers. Amagi’s gross margin around 69% indicates strong software-like economics, but operating costs and profitability still matter.

Why is NRR important?

NRR shows whether existing customers are spending more over time. Amagi’s NRR above 120% indicates expansion from existing customers, which is a positive SaaS metric.

What is the main risk in the financials?

The company has reported losses in FY25 and previous years. Though adjusted EBITDA has improved, investors should check whether the company can generate sustainable PAT and cash flow.

Why does international revenue matter?

A large international revenue base shows global acceptance of the platform. However, it also exposes the company to overseas competition, currency movement and global customer budget cycles.

What should be compared before IPO investment analysis?

Retail investors should compare revenue growth, gross margin, adjusted EBITDA margin, PAT trend, cash flow, NRR, customer concentration, market opportunity and valuation with listed and global SaaS peers.

Disclosure

This note is prepared only for educational and informational purposes. It is not a recommendation to apply, avoid, buy, sell or hold any securities. IPO investors should read the Red Herring Prospectus, risk factors, financial statements, objects of the issue, peer comparison, valuation and market conditions carefully before making any investment decision. IPORupee does not provide investment advisory services and this content should not be treated as financial advice.


Subscription Data

CategorySize
(In Cr)
Subscribed
(In Cr)
No of Times
(x)
QIB536.5911,785.1221.96
bNII (Above 10L)178.862,615.1614.62
sNII (2L to 10L)89.43684.467.65
NII Total268.293,299.6212.30
Retail178.86128.300.72
Total983.7415,213.0415.46

CategoryPercentageNo. of Shares OfferedAmount
QIB
75.00 %
3,71,59,666
1,341.46 Cr
Retail
10.00 %
49,54,621
178.86 Cr
Total HNI
15.00 %
74,31,934
268.29 Cr
SHNI
5.00 %
24,77,311
89.43 Cr
BHNI
10.00 %
49,54,623
178.86 Cr

Amagi Media Labs Ltd allotted 2,22,95,799 equity shares to anchor investors at ₹361 per share on 12 Jan 2026 before the IPO opening. The total anchor allocation stood at 804.88 Cr across 42 anchor investors.

Mutual funds received 1,69,79,358 shares worth 612.95 Cr, representing 76.15% of the total anchor investor allocation. Within the mutual fund portion, SBI Mutual Fund had the highest fund-house level allocation with 31,85,577 shares worth 115.00 Cr across 3 schemes. Other leading fund houses by allocation included ICICI Prudential Mutual Fund, Aditya Birla Sun Life Mutual Fund, HDFC Mutual Fund and Motilal Oswal Mutual Fund.

At scheme level, the largest mutual fund allocations included ICICI PRUDENTIAL TECHNOLOGY FUND, ADITYA BIRLA SUN LIFE TRUSTEE PRIVATE LIMITED A/C ADITYA BIRLA SUN LIFE FLEXI CAP FUND, SBI INNOVATIVE OPPORTUNITIES FUND, SBI MNC FUND and ADITYA BIRLA SUN LIFE TRUSTEE PRIVATE LIMITED A/C ADITYA BIRLA SUN LIFE DIGITAL INDIA FUND.

The largest anchor investor received 9.91% of the anchor portion. The top five anchor investors together received 84,10,207 shares, representing about 37.72% of the total anchor allocation.

Top 5 Anchor Investors

RankAnchor Investor NameShares AllocatedAllocation %Allocation Amount
1ICICI PRUDENTIAL TECHNOLOGY FUND22,09,9829.91 %79.78 Cr
2ADITYA BIRLA SUN LIFE TRUSTEE PRIVATE LIMITED A/C ADITYA BIRLA SUN LIFE FLEXI CAP FUND17,45,1247.83 %63.00 Cr
3FIDELITY FUNDS - INDIA FOCUS FUND16,85,0187.56 %60.83 Cr
4SBI INNOVATIVE OPPORTUNITIES FUND13,85,0626.21 %50.00 Cr
5SBI MNC FUND13,85,0216.21 %50.00 Cr

Top 5 Mutual Fund Scheme Investors

RankMutual Fund SchemeAMCShares AllocatedAllocation %Allocation Amount
1ICICI PRUDENTIAL TECHNOLOGY FUNDICICI Prudential Mutual Fund22,09,9829.91 %79.78 Cr
2ADITYA BIRLA SUN LIFE TRUSTEE PRIVATE LIMITED A/C ADITYA BIRLA SUN LIFE FLEXI CAP FUNDAditya Birla Sun Life Mutual Fund17,45,1247.83 %63.00 Cr
3SBI INNOVATIVE OPPORTUNITIES FUNDSBI Mutual Fund13,85,0626.21 %50.00 Cr
4SBI MNC FUNDSBI Mutual Fund13,85,0216.21 %50.00 Cr
5ADITYA BIRLA SUN LIFE TRUSTEE PRIVATE LIMITED A/C ADITYA BIRLA SUN LIFE DIGITAL INDIA FUNDAditya Birla Sun Life Mutual Fund11,63,4165.22 %42.00 Cr

The figures are based on the company’s stock exchange anchor allotment intimation. Anchor allocation is only an informational disclosure and does not indicate future listing performance.


ApplicationDiscountQty (Lot)Total
Retail MIN
-
41 (1)
₹ 14,801
Retail MAX
-
533 (13)
₹ 1,92,413
SHNI MIN
-
574 (14)
₹ 2,07,214
SHNI MAX
-
2747 (67)
₹ 9,91,667
BHNI MIN
-
2788 (68)
₹ 10,06,468

ObjectiveNo Of SharesAmount
Fresh Issue
-
816.00 Cr
Offer for Sale
2,69,42,343
972.62 Cr

DocumentAction
DRHPView
RHPView
Anchor AllotmentView
Basis of AllotmentView

IPO Contact Details
Registered Office
Raj Alkaa Park, Survey No. 29/3 and 32/2, 4th floor, Kalena Agrahara Village, Begur Hobli, Bengaluru–560076, Karnataka, India
Corporate Office
Raj Alkaa Park, Survey No. 29/3 and 32/2, 4th floor, Kalena Agrahara Village, Begur Hobli, Bengaluru–560076, Karnataka, India
Contact Person
Sridhar Muthukrishnan - Company Secretary and Compliance Office
Telephone
Registrar to Issue Details
Registrar Name
MUFG Intime India Private Limited
Contact Person
Shanti Gopalkrishnan

Lead Managers

NameContact PersonTelephoneEmailWebsite
Kotak Mahindra Capital Company
Limited
Ganesh Rane
+91 22 4336 0000
amagi.ipo@kotak.com
www.investmentbank.kotak.com
Citigroup Global Markets India Pvt
Ltd
Anjali Kolathu Sureshkumar
+91 22 6175 9999
amagi.ipo@citi.com
www.citigroup.com/global/about-us/global-presence/india/disclaimer
Goldman Sachs (India) Securities Pvt
Ltd
Suchismita Ghosh
+91 22 6616 9000
amagiipo@gs.com
www.goldmansachs.com
IIFL Capital Services Limited
Dhruv Bhavsar / Pawan Kumar Jain
+91 22 4646 4728
amagi.ipo@iiflcap.com
www.iiflcapital.com
Avendus Capital Pvt Ltd
Sarthak Sawa / Pavan Teja
+91 22 6648 0050
amagi.ipo@avendus.com
www.avendus.com
IPO Details

Amagi Media Labs Ltd IPO Details FAQs

Understand company details, IPO size, price band, lot size, exchange listing, fresh issue and Offer for Sale (OFS) in simple language for retail investors.

Which company's IPO is this?

This IPO is of Amagi Media Labs Ltd. The issue is scheduled to open on Tuesday, 13 January 2026 and closes on Friday, 16 January 2026.

After the IPO process is completed, the shares are proposed to be listed on both NSE and BSE.

What is the IPO size?

IPO size means the total amount offered to investors through the public issue.

For Amagi Media Labs Ltd IPO, the total issue size is Rs 1,788.62 crore, consisting of a fresh issue of Rs 816 crore and an Offer for Sale (OFS) of Rs 972.62 crore.

What is the price band or issue price?

Price band is the price range within which investors can bid for shares in a book-built IPO.

For this IPO, the lower price band is Rs 343 per share and the upper price band is Rs 361 per share.

What is the lot size?

Lot size is the minimum number of shares an investor must apply for in an IPO. IPO applications are usually made in fixed lot multiples.

For Amagi Media Labs Ltd IPO, the minimum lot size is 41 shares. At the upper price band of Rs 361 per share, the minimum application amount is Rs 14,801. Applications must be made in multiples of 41 shares.

What is Fresh Issue in this IPO?

Fresh Issue means the company issues new shares to investors and receives money from that part of the IPO.

For Amagi Media Labs Ltd IPO, the Fresh Issue size is Rs 816 crore. The company can use these funds for purposes mentioned in the IPO documents, such as business growth, repayment of borrowings, working capital, capital expenditure, or general corporate purposes.

What is Offer for Sale (OFS) in this IPO?

Offer for Sale (OFS) means existing shareholders sell their shares to the public through the IPO.

For Amagi Media Labs Ltd IPO, the Offer for Sale (OFS) size is Rs 972.62 crore. In an OFS, the selling shareholders receive the money, and the company usually does not receive funds from that portion.

IPO Timeline

Amagi Media Labs Ltd IPO Timeline FAQs

Understand the important IPO dates, allotment process, refund schedule and listing timeline in a retail-friendly format.

What is the IPO opening date?

The IPO opening date is the first day on which investors can apply for the public issue.

For Amagi Media Labs Ltd IPO, the IPO opens on Tuesday, 13 January 2026.

What is the IPO closing date?

The IPO closing date is the last day on which investors can submit, modify, or cancel their IPO applications.

Amagi Media Labs Ltd IPO closes on Friday, 16 January 2026.

When is the tentative allotment date?

The tentative allotment date is the expected date on which the registrar finalizes the share allotment for valid IPO applications.

For Amagi Media Labs Ltd IPO, the tentative allotment date is Monday, 19 January 2026.

When is the tentative listing date?

The tentative listing date is the expected date on which IPO shares begin trading on the stock exchanges.

Amagi Media Labs Ltd IPO is expected to list on Wednesday, 21 January 2026.

When do refunds and demat credit happen?

After allotment, funds are unblocked or refunds are initiated for non-allotted investors, while allotted shares are credited to investors' demat accounts before listing.

For Amagi Media Labs Ltd IPO, refund initiation is expected on Tuesday, 20 January 2026, and credit of shares to demat accounts is expected on Tuesday, 20 January 2026.

IPO Structure

Amagi Media Labs Ltd IPO Structure FAQs

Understand IPO category-wise reservation, QIB quota, retail quota, HNI allocation, shareholder reservation and the meaning of structure columns in a simple format.

What is the IPO structure?

IPO structure shows how shares are divided among different categories of investors, such as QIB, Retail, NII/HNI, Employees, and Shareholders.

For Amagi Media Labs Ltd IPO, the available categories in the structure table include QIB, Retail, Non-Institutional Investors (NII/HNI). The NII/HNI category includes SHNI and BHNI sub-categories. Investors can use this table to understand category-wise allocation before applying.

What is the QIB category?

QIB stands for Qualified Institutional Buyers. This category includes mutual funds, banks, insurance companies, and other large financial institutions.

In Amagi Media Labs Ltd IPO, 75% shares are reserved under the QIB category, with 3,71,59,666 shares offered, and an allocation amount of ₹1,341.46 crore.

What is the Retail category?

The Retail category is reserved for individual investors and HUFs applying for up to Rs 2 lakh within the retail investment limit allowed under IPO rules.

In Amagi Media Labs Ltd IPO, 10% shares are reserved under the Retail category, with 49,54,621 shares offered, and an allocation amount of ₹178.86 crore.

What is the NII/HNI category?

NII/HNI stands for Non-Institutional Investors / High Net-Worth Individuals. This category generally includes investors applying for more than Rs 2 lakh, above the retail investment limit.

In Amagi Media Labs Ltd IPO, 15% shares are reserved under the NII/HNI category, with 74,31,934 shares offered, and an allocation amount of ₹268.29 crore.

What is the SHNI category?

SHNI stands for Small HNI. It is a sub-category within the NII/HNI category and generally refers to applications for more than Rs 2 lakh but not exceeding Rs 10 lakh.

In Amagi Media Labs Ltd IPO, 5% shares are reserved under the SHNI sub-category, with 24,77,311 shares offered, and an allocation amount of ₹89.43 crore.

What is the BHNI category?

BHNI stands for Big HNI. It is a sub-category within the NII/HNI category and generally refers to applications for more than Rs 10 lakh.

In Amagi Media Labs Ltd IPO, 10% shares are reserved under the BHNI sub-category, with 49,54,623 shares offered, and an allocation amount of ₹178.86 crore.

Lot Size Details

Amagi Media Labs Ltd IPO Lot Size FAQs

Understand retail lot size, HNI application limits, employee category, shareholder category and investment amount calculations using the IPO lot table.

What is lot size in an IPO?

Lot size is the minimum number of shares an investor must apply for in an IPO. IPO applications are usually made in fixed lot multiples.

For Amagi Media Labs Ltd IPO, the minimum lot size is 41 shares. At the upper price band of Rs 361 per share, the minimum application amount is Rs 14,801. Applications must be made in multiples of 41 shares.

What is Retail minimum application?

Retail minimum application shows the minimum application size for retail investors.

For Amagi Media Labs Ltd IPO, the Retail minimum application is 41 shares (1 lot) for about Rs 14,801.

What is Retail maximum application?

Retail maximum application shows the maximum application size generally available under the retail category.

For Amagi Media Labs Ltd IPO, the Retail maximum application is 533 shares (13 lots) for about Rs 1,92,413.

What is SHNI minimum application?

SHNI minimum application shows the minimum application size for the Small HNI category.

For Amagi Media Labs Ltd IPO, the SHNI minimum application is 574 shares (14 lots) for about Rs 2,07,214.

What is SHNI maximum application?

SHNI maximum application shows the maximum application size available under the Small HNI category, when provided.

For Amagi Media Labs Ltd IPO, the SHNI maximum application is 2,747 shares (67 lots) for about Rs 9,91,667.

What is BHNI minimum application?

BHNI minimum application shows the minimum application size for the Big HNI category.

For Amagi Media Labs Ltd IPO, the BHNI minimum application is 2,788 shares (68 lots) for about Rs 10,06,468.

Financial Highlights

Amagi Media Labs Ltd IPO Financial FAQs

Understand important financial figures in simple language using the financial statement data available for the IPO.

What are Financial Highlights?

Financial Highlights show important numbers from the company's financial statements. These may include income, expenses, profit, assets, liabilities, cash flow and other financial information, depending on the data available for the IPO.

The table displays available financial data based on the IPO information currently available. Fields may differ from company to company depending on disclosures and reporting format.

How should investors read the Financial Highlights table?

Investors should read the table to understand the company's financial performance and financial position over different periods.

The table may help users review income, expenses, profitability, balance sheet position, cash movement or other financial information, depending on the available data.

Why can financial line items differ between IPOs?

Financial statement line items may differ because companies operate in different industries and may follow different reporting formats.

Some companies may provide detailed financial breakup, while others may present broader financial categories.

What should investors check in financial data?

Investors should review income, expenses, profitability, debt position, asset base, liabilities and cash flow position together.

A single financial figure should not be used alone to judge the company.

Why is profit not enough to judge an IPO?

Profit is important, but it does not show the full financial picture.

Investors should also review revenue quality, expenses, debt, assets, liabilities, cash flow, valuation and business risks.

Why is cash flow important in financial analysis?

Cash flow helps investors understand how money moves in and out of the business.

A company may report profit but still face cash flow pressure, so cash flow should be reviewed along with profit, debt and balance sheet information.

Should investors rely only on Financial Highlights?

No. Financial Highlights are useful, but investors should also review valuation, peer comparison, KPI data, business risks, IPO pricing, management discussion and official offer documents such as the RHP or DRHP.

Peer Comparison

Amagi Media Labs Ltd IPO Peer Comparison FAQs

Understand how the company may be compared with similar businesses using the peer comparison data available for the IPO.

What is Peer Comparison?

Peer Comparison means comparing the IPO company with businesses operating in a similar sector or industry.

It helps investors understand the company in a broader industry context.

Why is Peer Comparison useful?

Peer Comparison helps investors understand how the company can be compared with similar businesses using available financial or valuation metrics.

It is useful for context, but it should not be treated as a final investment conclusion.

Why can peer comparison metrics differ?

Peer comparison metrics may differ depending on the companies selected, accounting format, business model and available public information.

Investors should compare only relevant and similar metrics.

How should investors read a Peer Comparison table?

Investors should use the peer comparison table as a reference point.

Available metrics should be read together with business model, scale, profitability, margins, debt, growth, valuation and IPO pricing.

Can Peer Comparison decide whether an IPO is good or bad?

No. Peer Comparison does not directly decide whether an IPO is good or bad.

It only provides context for comparison. Final analysis should include financial statements, KPI data, valuation, risk factors and official offer documents.

Should investors rely only on Peer Comparison?

No. Peer Comparison is only one part of IPO analysis.

Investors should also review financial statements, KPI data, business risks, valuation, IPO pricing and company fundamentals.

Key Performance Indicators

Amagi Media Labs Ltd IPO KPI FAQs

Understand important KPI metrics in simple language using the key performance indicator data available for the IPO.

What are Key Performance Indicators (KPIs)?

Key Performance Indicators, or KPIs, are financial and valuation metrics used to understand profitability, efficiency, leverage, return-based ratios and earnings performance.

They help investors understand the company beyond basic financial figures.

Why are KPIs important for IPO investors?

KPIs help investors assess profitability, capital efficiency, leverage, valuation and earnings quality.

They should be reviewed together with financial statements, peer comparison and IPO pricing.

Why can KPI availability differ between IPOs?

KPI data may differ depending on the company, industry, financial disclosures and available offer document information.

Not every IPO may provide every KPI, and some metrics may not be applicable to every business.

How should investors read KPI metrics?

Investors should read KPI metrics together instead of relying on one ratio.

A single KPI may not give the full picture unless it is reviewed with financial statements, peer comparison, business model and valuation.

Can high or low KPI values directly decide investment quality?

No. High or low KPI values need context.

The meaning of a ratio may differ depending on industry, business model, debt level, growth stage, profitability and IPO valuation.

Should investors rely only on KPI data?

No. KPI data is useful, but it should not be used alone.

Investors should also review financial statements, peer comparison, business risks, valuation, IPO pricing and official offer documents such as the RHP or DRHP.