How to Do IPO Research & Analysis Yourself – A Practical Guide for Retail Investors

Investing in an IPO should not be based only on GMP, subscription hype, or social media trends. Smart investors conduct their own basic research before applying.

Here’s a step-by-step guide to help you analyse an IPO independently.

Step 1️⃣ – Understand the Business Model

Before investing, ask:

What does the company actually do?

Is the product/service easy to understand?

Is it operating in a growing industry?

Who are its major customers?

👉 Read the Business Overview section in the DRHP carefully.

What to Look For:

Market position

Competitive advantage

Entry barriers

Dependence on few customers

Step 2️⃣ – Check Revenue & Profit Growth

Look at:

Revenue growth (3–5 years trend)

Net profit growth

EBITDA margins

Consistency

Healthy Signs:

✔ Steady revenue growth
✔ Improving profit margins
✔ Positive operating cash flow

Warning Signs:

⚠ Sudden profit spike before IPO
⚠ Falling margins
⚠ Negative cash flow

Step 3️⃣ – Study the IPO Structure Check whether it is:

Check whether it is:

Fresh Issue (money goes to company)

Offer for Sale (OFS) (existing investors selling shares)

If it is 100% OFS, ask:
Why are promoters exiting? Is there growth funding?

Balanced structures are generally viewed more positively.

Check whether it is: Fresh Issue (money goes to company) Offer for Sale (OFS) (existing investors selling shares) If it is 100% OFS, ask: Why are promoters exiting? Is there growth funding? Balanced structures are generally viewed more positively.

Calculate:

Price-to-Earnings (P/E)

Price-to-Sales (P/S)

Market Cap comparison

Compare with listed competitors.

If IPO valuation is significantly higher than peers without strong growth, be cautious

Step 5️⃣ – Analyse Debt & Working Capita

Check:

Total debt

Debt-to-equity ratio

Working capital days

Trade receivables growth

High receivables growth may signal credit risk.

Step 6️⃣ – Evaluate Promoter & Management Quality

Research:

Promoter background

Industry experience

Past track record

Corporate governance issues (if any)

Strong management matters more than short-term listing gains.

Step 7️⃣ – Understand Risk Factors Section

Many investors ignore this section.

Key risks to check:

Customer concentration

Supplier dependence

Regulatory risks

Industry cyclicality

Litigation

If more than 70% revenue comes from one client, risk is high.

Step 8️⃣ – Don’t Rely Only on GMP

Grey Market Premium reflects sentiment — not fundamentals.

⚠ GMP is unofficial and speculative.

High GMP does not guarantee listing gains.

Step 9️⃣ – Check Subscription Pattern Smartly

Instead of looking at total subscription only, check:

QIB participation (institutional interest)

HNI interest

Retail demand

Strong institutional demand is usually a positive indicator.

Step 🔟 – Define Your Objective

Before applying, decide:

Are you investing for listing gains?

Or long-term holding?

Your strategy must match your risk appetite.

Quick IPO Research Checklist

Before applying, confirm:

✔ Business model understood
✔ 3-year revenue growth visible
✔ Profits consistent
✔ Valuation reasonable
✔ Debt manageable
✔ Risks acceptable
✔ Investment objective clear

Common Mistakes Retail Investors Make

❌ Applying only because of high GMP
❌ Investing full capital in one IPO
❌ Ignoring valuation
❌ Not reading risk factors
❌ Following social media blindly

Final Thought

IPO investing can be rewarding — but discipline matters more than excitement.

Make data-based decisions, not emotion-based decisions.

For live subscription data, GMP updates, allotment tracking, and listing performance analysis, use IPORupee.com’s simple dashboard tools.

Investing in an IPO should not be based only on GMP, subscription hype, or social media trends. Smart investors conduct their own basic research before applying. Here’s a step-by-step guide to help you analyse an IPO independently.

Before investing, ask: What does the company actually do? Is the product/service easy to understand? Is it operating in a growing industry? Who are its major customers? 👉 Read the Business Overview section in the DRHP carefully.

Look at: Revenue growth (3–5 years trend) Net profit growth EBITDA margins Consistency Healthy Signs: ✔ Steady revenue growth ✔ Improving profit margins ✔ Positive operating cash flow Warning Signs: ⚠ Sudden profit spike before IPO ⚠ Falling margins ⚠ Negative cash flow

Check whether it is: Fresh Issue (money goes to company) Offer for Sale (OFS) (existing investors selling shares) If it is 100% OFS, ask: Why are promoters exiting? Is there growth funding? Balanced structures are generally viewed more positively.

Calculate: Price-to-Earnings (P/E) Price-to-Sales (P/S) Market Cap comparison Compare with listed competitors. If IPO valuation is significantly higher than peers without strong growth, be cautious

Many investors ignore this section. Key risks to check: Customer concentration Supplier dependence Regulatory risks Industry cyclicality Litigation If more than 70% revenue comes from one client, risk is high.

Before applying, confirm: ✔ Business model understood ✔ 3-year revenue growth visible ✔ Profits consistent ✔ Valuation reasonable ✔ Debt manageable ✔ Risks acceptable ✔ Investment objective clear

IPO investing can be rewarding — but discipline matters more than excitement. Make data-based decisions, not emotion-based decisions. For live subscription data, GMP updates, allotment tracking, and listing performance analysis, use IPORupee.com’s simple dashboard tools.